Typical Development Cycle of An App

This outlines the typical development workflow when you hire Mezmedia to work on your application. Obviously with different types of projects, not everything here is needed. But in general, these are the steps we go through with our clients, to ensure a good product that will achieve their goals and targets.

Planning Stage

  • High Level Requirements Gathering
  • Consultation and Conceptualization
  • Mockups and rough prototyping
  • User Interface (UI) Design
  • User Experience (UX) Design
  • Security and Encryption: Server- and Client-side
  • Database Design
  • Data Integration
  • Social Media Integration
  • User Behaviour / Usage Analytics Requirements
  • Pricing Models, Business Model Consultation

Development Stage

  • Core Functionality Development
  • Proof-of-Concept / Prototype / Pre-alpha
  • Small-scale User Testing (usually internal)
  • Secondary Functionality Development
  • Alpha Release
  • System Integration Testing
  • Beta Release
  • User Acceptance Testing
  • Penetration Testing
  • Deploy to Production

Deployment Stage

  • Advise on Keyword Research (in tandem with your marketing team)
  • Advise on App Store Optimization (ASO) (in tandem with your marketing team)
  • App Naming, Video, Screenshot and Description Content
  • App Icon Design
  • Platform-specific Release (Windows, iOS and Android)
  • Assist in A/B Testing
  • Assist in User Acquisition (in tandem with your marketing team)
  • Post-launch Analytics: ASO, Keyword Performance, User Behavior
  • Gather Requirements for next updates