Category Mobile Marketing

The ABCs of QR Codes

Never heard of QR codes? Well you are looking at it! It’s a barcode made specifically for mobile phones like iPhones, Blackberrys and Androids. It was developed waaaay back in 1994 by Toyota and is pretty common in Japan. It’s…

Do you really need that iPhone app?

iPhones are everywhere in Singapore. Going by the latest stats, there are about 400,000 iPhones users in Singapore (and that’s excluding iPad and iPod Touch users). Companies large and small are so desperate to have their very own iPhone app…